Petition to Mark Zuckerberg

FEAR OF GOD NEW SNEAKER COLLABORATION

FEAR OF GOD NEW SNEAKER COLLABORATION
Economic in MD, US
2,1K view

Facebook enabled Russian interference in the United States election in 2016, but refuses to provide a full account to the public. In fact, it has recently removed data that allowed independent researchers to understand the nature and scale of the problem.

American citizens that use Facebook deserve to know how they were exposed to Russian disinformation and propaganda. Facebook should provide this data to users in an application that makes it easy to understand.

Users should be able to see how content and advertising messages from identified Russian sources appeared in their timeline, whether they interacted with such media, and basic metrics that quantify their exposure.

It is clear that Facebook failed to fully comprehend the scale of the Russian disinformation attack before the 2016 election. Given your company’s half a trillion dollars in market capitalization and monolithic role in shaping the consumption of news, information and opinion, now is the time for you to answer to the American people.

Facebook users have the right to know exactly how they individually interacted with Russian propaganda in Moscow’s effort to alter their beliefs and motivate their actions. If Facebook cares about its users it should realize the moral responsibility to act without waiting for threats of boycotts, litigation, or legislation.

We recognize that regulating speech on Facebook is fraught and policing bad actors on a platform of more than 2 billion users will never be perfect, but the company can prove its commitment to transparency by creating a mechanism to inform users that interacted with propaganda. One way to think about how to enshrine such a requirement is to look to “Right to Know” laws developed to inform citizens of exposure to otherwise hidden phenomena such as chemicals, pathogens and various forms of pollution. These principles are incorporated into laws at the federal, state and local levels. There are many examples in other sectors of our economy and life:

• A medical facility, even when it is not to blame, may be obliged to notify you if you were exposed to a communicable disease while passing through.

• Consumers have a right to know when false advertising has misled them, and the proper remedy is often to notify them directly after the fact.

• If your car has a defective part, the manufacturer is obliged to notify you directly and issue a recall.

• Companies have obligations to directly notify individuals in the event of data security breaches compromising their private information.

Facebook owes its users a similar standard of care, especially since it is the only responsible party with the needed information.

December 6, 2017
Letter to
Founder and CEO at Facebook, Mark Zuckerberg

Though the brand is still relatively young, Fear of God founder Jerry Lorenzo’s fashion career is pretty interesting. It arguably began with his retail career working for high-end fashion labels such as Dolce & Gabbana, which he then left to become a manager for athletes. During this time, Lorenzo struggled to find particular pieces for his clients, so set out to create them himself.

That connection between sportswear, athletics and high fashion is key to Lorenzo’s work with Fear of God. At its core, the brand creates elevated takes on classic casual pieces such as tracksuits, sweatpants, hoodies and crewnecks, though in recent collections the brand has expanded to produce more traditional menswear, as well as sneakers.

Lorenzo cites the creation of looks for specific cultural figures as a key part of his creative process, such as Nirvana frontman Kurt Cobain, or John Bender, the fictional rebel archetype portrayed by Judd Nelson in The Breakfast Club. Concepts of rebellion and outsidership are also repeating themes in Fear of God’s collections, as demonstrated by Lorenzo’s recent exploration of heavy metal iconography.

In early 2016, Fear of God and Lorenzo himself experienced a surge in popularity when it was revealed that Lorenzo would be designing the official wardrobe for Justin Bieber’s Purpose Tour, as well as designing the Purpose Tour Merchandise. Pieces from Bieber’s wardrobe included re-purposed band merch from the likes of Nirvana, Marilyn Manson and Iron Maiden, featuring graphic overlays and added details, as well as pieces heavily inspired by the ’90s grunge movement such as flannel shirts, ripped jeans and leather jackets.

Since then, Fear of God has also collaborated with Japanese fashion label Mastermind Japan on a collection of high-end re-purposed band merch t-shirts, as well as working with American high-street retailer PacSun on a series of collections bringing Lorenzo’s distinctive aesthetic to the masses. In 2018, Lorenzo launched his “Essentials” diffusion line, as well as a program allowing customers to customizer their own jackets.

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FEAR OF GOD NEW SNEAKER COLLABORATION

Mark Zuckerberg: Facebook Must Inform Users How They Were Exposed to Russian Propaganda

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